Yet again, Toyota has bested every other automaker out there, ranking as the most valuable automotive brand for the 10th consecutive year and a top 10 Best Global Brand on Interbrand's 2014 report. Along with topping its automotive rivals, Toyota is positioned above corporations like HSBC, Ebay, J.P. Morgan, Pepsi and Facebook.
Over the past 12 months, Toyota's brand value has risen by an astounding 20 percent, a boost which contributed to its rise on Interbrand's 2014 list from No. 10 last year to its current spot as No. 8. Interbrand cited several reasons for Toyota's high ranking, including the debut of a Toyota Fuel Cell Vehicle (FCV) capable of driving up to 300 miles on a single hydrogen fill-up. The FCV offers zero-emissions performance, producing only water vapor as a byproduct.
Other notable reasons for Toyota's top 10 rating include: the company's efforts to bring in more female executives, personality-shining promo campaigns like "Go Fun Yourself," streamlined management of recall issues and comprehensive driver safety initiatives, like TeenDrive365 and AARP Driver Safety for example.
"Since 2004, Toyota has consistently led as the most valuable automotive brand on Best Global Brands. I congratulate Toyota on their strong performance on the ranking this year, and for earning a top position among the world's most valuable brands," said Jez Frampton, Global CEO of Interbrand.
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