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Hybrid vehicle technology is now a familiar part of the automotive landscape in the United States. But 25 years ago, when the Toyota Prius first launched, it was something entirely new—and uncertain. The Prius became the car that introduced many Americans to a more efficient, modern way to drive. Now, the 2026 Prius is set to honor that legacy with a bold new chapter.
 

Toyota Safety Sense exists because Toyota made safety a top priority long before developing one of the world’s most recognized driver-assist systems. The company has a dedicated division focused solely on advancing safety innovations. In 2011, Toyota launched its Collaborative Safety Research Center (CSRC), placing a major emphasis on mobility safety. Since then, the CSRC has teamed up with universities, hospitals, and experts to study crash injury reduction, driver behavior, and accident prevention. The results have been impressive.
 

If you're in the market for a bold and thrilling ride, the 2025 Toyota Camry Nightshade Edition deserves your attention. With its aggressive blacked-out design and sporty aesthetic, this special edition is sure to turn heads. Let’s explore what sets this model apart.
 

EVgo Inc. has joined forces with Toyota to open new fast-charging stations in Baldwin Park and Sacramento, California. This initiative is part of Toyota's broader ""Empact" program, which aims to improve charging access in underserved communities. These new stations feature powerful 350kW chargers and are designed with affordability in mind. Conveniently located near grocery stores, restaurants, and shopping centers, each station can accommodate up to eight vehicles at once.
 

Through its Way Forward Fund (WFF), Toyota is working to improve the lives of children affected by traumatic brain injuries (TBIs). Their primary goal is to provide funding that ensures children receive the necessary care for proper diagnosis and treatment, addressing both the short- and long-term effects of these injuries.
 

The 2025 Toyota Tacoma has once again earned a prestigious automotive accolade. This popular midsize pickup was recently crowned “Truck of Texas” by the Texas Auto Writers Association (TAWA). With 11 distinct trim levels available, it’s designed to suit a variety of lifestyles. Whether you're an avid off-road adventurer or need a versatile family vehicle, the new Tacoma is built to impress. Not only does the latest model enhance passenger comfort, but it also delivers an upgraded performance experience.

 

The recent wildfires in California have been devastating for those affected, as well as their family and friends. Support has been flowing in from across the state, nation, and world, including from corporations. Toyota is one such company stepping up to assist those impacted by the fires. Each year, Toyota contributes to the American Red Cross and SBP, an organization dedicated to helping individuals and communities recover from natural disasters.

The 2025 Toyota Corolla Cross strikes the perfect balance for your everyday needs. With its exceptional comfort, utility, and efficiency, this compact SUV is ready to impress. New color options add an extra touch of allure to the latest model.

 

The recent SEMA Show was electrifying, thanks to Toyota's Ultimate Tailgate Tundra. While product innovation is at the heart of the Specialty Equipment Market Association (SEMA), few vehicles have captured the audience's excitement quite like Toyota's tailgate masterpiece. Whether you’re a fan of tailgating parties or simply love cool trucks, this is something you’ll want to see.
 

In recent years, the Toyota RAV4 Prime has established itself as one of the most attractive plug-in hybrid SUVs available. Known for its powerful driving experience and premium features, it’s now being reintroduced for 2025 under the new name, the RAV4 Plug-In Hybrid.