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Hybrid vehicle technology is now a familiar part of the automotive landscape in the United States. But 25 years ago, when the Toyota Prius first launched, it was something entirely new—and uncertain. The Prius became the car that introduced many Americans to a more efficient, modern way to drive. Now, the 2026 Prius is set to honor that legacy with a bold new chapter.
 

Toyota Safety Sense exists because Toyota made safety a top priority long before developing one of the world’s most recognized driver-assist systems. The company has a dedicated division focused solely on advancing safety innovations. In 2011, Toyota launched its Collaborative Safety Research Center (CSRC), placing a major emphasis on mobility safety. Since then, the CSRC has teamed up with universities, hospitals, and experts to study crash injury reduction, driver behavior, and accident prevention. The results have been impressive.
 

The recent wildfires in California have been devastating for those affected, as well as their family and friends. Support has been flowing in from across the state, nation, and world, including from corporations. Toyota is one such company stepping up to assist those impacted by the fires. Each year, Toyota contributes to the American Red Cross and SBP, an organization dedicated to helping individuals and communities recover from natural disasters.

In recent years, the Toyota RAV4 Prime has established itself as one of the most attractive plug-in hybrid SUVs available. Known for its powerful driving experience and premium features, it’s now being reintroduced for 2025 under the new name, the RAV4 Plug-In Hybrid.
 

Toyota is renowned for its practical, safe, and reliable vehicles. A Toyota is an ideal choice for a college student’s car, regardless of your preferences. With a diverse lineup that caters to various needs, from sporty and high-performance cars to comfortable and luxurious models, Toyota has something for everyone.

 

Toyota is one of the most popular automakers in the world, renowned for its reliability, value, and safety. Toyota vehicles also feature a wealth of enjoyable and practical technology, coupled with high-performance engines that range from perfectly suited for daily driving to offering a sporty ride. These notable performance and technology enhancements make Toyota an even better choice in 2024.

 

Toyota Motor Corporation originated as a division of Toyoda Automatic Loom Works in Japan. It was established as an independent company in 1937, under the guidance of Kiichiro Toyoda. Initially focused on producing vehicles for the Japanese military during World War II, the company faced the threat of closure after the war.

 

National Car Care Month - Spring Cleaning and Maintenance Tips

April marks National Car Care Month! With warmer weather and clearer roads ahead, it's the ideal time to give your vehicle the attention it deserves. After enduring the harsh winter conditions, your car deserves a thorough refresh to prepare for spring and summer adventures. Here are some suggestions to kickstart the process:

 

Ensuring your safe arrival at school, work, or the grocery store is a top priority whenever you hit the road. Toyota has dedicated considerable resources to crafting vehicles that enhance safety, helping you steer clear of collisions and other potential hazards that could jeopardize you and your passengers.
 

Give extra care to your car's tires as temperatures drop. The cold air causes a contraction of air molecules inside, leading to a reduction in pressure that affects both performance and fuel efficiency.