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Entering its fourth season as the official automotive sponsor of the NFL, Toyota is rolling out a brand-new campaign dedicated to the future stars of football.

Known worldwide for its exceptional vehicles, Toyota is taking its sustainability efforts even further. Toyota Motor North America will be spotlighted on an upcoming episode of "Earth with John Holden" on Bloomberg Television, where it will present its strategic plan for advancing environmental sustainability.

There is major news breaking out of Toyota's San Antonio assembly plant, and it spells incredible opportunity for the entire region. In July 2026, Toyota Motor North America officially announced a massive $3.6 billion investment to expand their San Antonio site and generate thousands of new employment opportunities for people excited to construct next-generation Toyota vehicles.

Toyota understands that solar energy will be vital to our shared future. As a cleaner substitute for the fossil fuels that supplied energy over the past century, solar power is crucial for safeguarding the environment. To celebrate this creative and sustainable energy source, Toyota has introduced the Vivid Solar Sculptural Display, which can now be viewed by visitors at its Research & Development hub in Michigan.

As seasonal weather patterns transition and summer temperatures reach historic highs, standard car care evolves from a routine checklist task into a critical safety necessity. Intense summer heat quickens component wear, depletes essential fluids, and puts tremendous stress on your engine and mechanical systems. Overlooking this seasonal preparation greatly increases the risk of unexpected breakdowns, expensive part failures, and dangerous tire blowouts on the highway.

With the arrival of warmer weather, spring is the perfect season to focus on your vehicle's health. The harsh conditions of winter often lead to minor damage that can impact your car's reliability over time. A detailed seasonal check-up is the most efficient way to ensure your vehicle is ready for the road ahead.

As the electric vehicle market expands, manufacturers are providing drivers with new breakthroughs in both vehicle technology and charging infrastructure. Toyota and Lexus have partnered with Treehouse, a software-driven operating system for home installations, to streamline the process for EV and hybrid owners.

As many companies have discovered in recent decades, it's important to make meaningful contributions to the communities that they serve. Toyota has recently made a $75,000 donation to Music Will to help those who may not have access to music programs at school or in their communities.

Toyota fans have a new reason to cheer with the debut of a fresh brand film highlighting the Corolla Cross Hybrid. Titled "Tea Time," the short features the ever-popular King Bach in a starring role. Given the history of successful collaborations between Toyota and the internet sensation, this latest project suggests their creative partnership is stronger than ever.

The 2025 espnW: Women + Sports Summit in Ojai, CA, was a standout occasion for women athletes and for Toyota. Toyota takes great pride in its Toyota Everyday Heroes program, and 2025 marked the 10th year of honoring these remarkable leaders. Girls and women were celebrated for their impact on the sports community and were awarded a generous $15,000 for their efforts.