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All new Toyota models come standard with Toyota Safety Sense, a safety suite complete with advanced driver-assist technologies. 

Toyota Safety Sense is a first-class security suite offering a bundle of driver-assist technologies, including Pre-Collision System. The technology helps to notify drivers of a potential collision and detects pedestrians approaching the vehicle. 

Many of today’s Toyotas on the road come equipped with Toyota Safety Sense, a security suite complete with high-tech safety equipment. 

Toyota’s small i-TRIL concept car made its grand debut at this year’s Geneva Motor Show. Designed by Toyota Motors Europe, the electric car, equipped to seat three passengers, is an innovative take on the future of mobility in suburban towns.

Toyota has signed on to adopt Ford’s SmartDeviceLink open-source software, which will allow the automaker to provide smartphone integration on upcoming models. The goal is to eventually have SmartDeviceLink become the universal standard for smartphone integration across the auto industry.

Ever Wondered Where Toyota’s Vehicle Names Come From? Are you curious about the meaning behind names like Camry, Celica, or Prius? Toyota doesn’t just build vehicles with reliability and innovation in mind—they also choose names that reflect a deeper purpose or identity. Below, we explore the origins of some of Toyota's most iconic nameplates—and stay tuned as we also spotlight newer favorites like the Mirai, RAV4, and Tacoma.